Video Production: How to Use Video in Your Sales Funnel

When I speak with potential clients about video production in the South East of England, I don’t just ask what type of video they want—I ask about the bigger picture. A successful video marketing strategy isn’t only about producing high-quality videos, it’s about ensuring those videos are seen, shared, and actually drive conversions. Because let’s be honest: if your video doesn’t reach the right audience, what’s the point of investing in professional video production in the first place?

That’s where the sales funnel framework comes in. This approach shows exactly where video can work for your business and how it can guide potential customers from awareness to action.

To maximise your brand’s potential, you should have professional video content for every stage of the funnel. Here’s how I recommend businesses across the South East of England and the wider UK use video production to guide customers on their journey:

👋🏻 Awareness – Commercial Video Production

At the top of the funnel, your goal is brand awareness. A polished, visually stunning commercial video introduces people to your brand. Whether you’re a local business in Kent, a startup in London, or a growing company in Sussex, this type of video sells the experience of your offering. A well-produced commercial video can serve your business for years, attracting new customers both regionally and nationwide.

👁 Interest – Focused Spinoff Videos

Once interest is established, your audience needs more details. If your business offers multiple services—whether you’re a tech company in Surrey, a retail brand in Hampshire, or a hospitality business in Oxfordshire—you can create one hero brand video and then develop shorter spinoff videos for each area of your business. These targeted videos work perfectly on landing pages, in email marketing, or as social media content, guiding customers deeper into your funnel.

❔ Decision – About Us Video Production

At the decision-making stage, potential customers want to know who they’re buying from. An About Us video gives them that personal connection. By showcasing your team, values, and unique process, you create trust. For businesses in Essex, Berkshire, or Buckinghamshire, this type of corporate video is especially powerful—it puts faces behind the brand and makes you relatable to your audience across the South East and the UK.

✅ Action – Video Testimonials

At the bottom of the funnel, nothing converts like proof. A video testimonial featuring genuine customer stories provides that final nudge to get prospects over the line. Whether you’re targeting local clients in the South East or aiming for a broader UK-wide audience, testimonial videos are a proven way to demonstrate reliability and build confidence in your brand.

Why Choose Professional Video Production For Your Business?

We’re an inquisitive species. We love stories, visuals, and going on a journey. With the right video marketing strategy, you can create that journey for your customers. From high-impact commercial videos to authentic testimonial videos, investing in professional video production in the South East of England ensures your business captures attention, builds trust, and converts leads into loyal customers.

Whether you’re based in Kent, London, Sussex, Surrey, Hampshire, Berkshire, Oxfordshire, Buckinghamshire, Essex, or anywhere else in the UK, my goal is the same: to help your videos perform as intended and get seen by the right audience.

If you’re ready to take your marketing to the next level with sales-driven video production in the South East of England and across the UK, let’s talk.