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Recruitment Videos That Tap into Emotion
How Great Video Puts Candidates in the Role and Drives Applications
Client
The Challenge
Squarehealth approached us with a significant scaling challenge. With large new projects in their pipeline, they needed to onboard clinical staff at a volume far exceeding their usual run rate. Their traditional, "hands-on" onboarding process—specifically, manual introductory telephone calls with each applicant—was no longer viable. To adapt, they transitioned to an automated, software-driven process to take candidates from application to the "systems ready" stage.
The Solution
We solved this challenge by creating a dynamic "day in the life" video.
By showing candidates exactly what their typical working day entails, we could seamlessly deliver the Squarehealth value proposition and key FAQs in a highly engaging format. To make it happen, we found a great location, assembled our production crew, and got straight to work producing the film.
The Finished Film
Ready to Maximise Your Budget?
It is absolutely amazing how much high-quality footage we can capture in a single day of shooting when guided by proper planning.
Don't just film blindly. Let us help you build a strategic content plan designed to capture attention and make the absolute most of your social media audience.
Looking for something more long-form and story-driven? Explore our Branded Content services.